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	<title>Marketing Lion</title>
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		<title>Monetize your conversions</title>
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		<pubDate>Thu, 28 Jul 2011 12:25:12 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=640</guid>
		<description><![CDATA[What do we mean by monetizing By monetizing your conversions we mean putting a revenue tag on all your conversions, tracking the dollars or euros each specific conversion generate to your business. However obstacles for calculating or visualizing the monetary values of your conversion can be many: Missing insight through the value chain If you [...]]]></description>
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		<title>Forget your marketing and start optimizing your content</title>
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		<pubDate>Thu, 28 Jul 2011 12:16:13 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=635</guid>
		<description><![CDATA[How do you approach and prioritize optimizing your web activities? With several existing and new fastgrowing marketing channels most website owners find themselves in a harder and harder struggle to keep up pace with the new possibilities on the web and still keep optimizing their existing activites. You can’t spend the optimal time of attention [...]]]></description>
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		<title>Web editor job profile – Do you qualify?</title>
		<link>http://marketinglion.co.uk/blog/web-editor-job-profile-%e2%80%93-do-you-qualify?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-editor-job-profile-%25e2%2580%2593-do-you-qualify</link>
		<comments>http://marketinglion.co.uk/blog/web-editor-job-profile-%e2%80%93-do-you-qualify#comments</comments>
		<pubDate>Thu, 28 Jul 2011 12:04:24 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=627</guid>
		<description><![CDATA[Content creation on the web has never been easier – or has it? Certainly the evolvement of user friendly Content Management systems have made creating web content easy as writing a Word document. But at the same time creating content to the web has evolved into being a very technical task if you have to [...]]]></description>
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		<title>How you integrate Google Analytics with Paypal</title>
		<link>http://marketinglion.co.uk/blog/how-you-integrate-google-analytics-with-paypal?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-you-integrate-google-analytics-with-paypal</link>
		<comments>http://marketinglion.co.uk/blog/how-you-integrate-google-analytics-with-paypal#comments</comments>
		<pubDate>Thu, 28 Jul 2011 11:57:21 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=623</guid>
		<description><![CDATA[PayPal pages cannot be tagged with the Google Analytics JavaScript, you won&#8217;t have accurate funnel data for your e-commerce conversion goal. All converting visitors will leave your site (and move to PayPal) before coming back and registering their transaction (also results in an artificial bump in total visits) and thereby getting PayPal transaction data into [...]]]></description>
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		<title>Is your Website leaking Linkjuice? How to Retain the Linkjuice</title>
		<link>http://marketinglion.co.uk/blog/is-your-website-leaking-linkjuice-howto-retain-the-linkjuice?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-website-leaking-linkjuice-howto-retain-the-linkjuice</link>
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		<pubDate>Thu, 28 Jul 2011 11:21:08 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=618</guid>
		<description><![CDATA[Backlinks are important in terms of SEO and ranking well in SERPs, but have you thought about the distribution of all that linkjuice on your site and how important it is to control that flow of link equity ? Optimized linking between pages on your site helps retaining link equity within the site and also [...]]]></description>
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		<title>Is an Automated Bid Management System for SEM equal to succes?</title>
		<link>http://marketinglion.co.uk/blog/automated-bid-management-system?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=automated-bid-management-system</link>
		<comments>http://marketinglion.co.uk/blog/automated-bid-management-system#comments</comments>
		<pubDate>Thu, 28 Jul 2011 10:45:28 +0000</pubDate>
		<dc:creator>kristian</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=601</guid>
		<description><![CDATA[In our company, a completely manual approach alone was not sufficient for managing sophisticated SEM campaigns. With sophisticated I mean huge keyword sets, multiple search engines, multiple metrics etc. My colleague Kristian and I discovered that an automated approach like SearchCenter (ie. Kenshoo, SearchIgnite and Efficient Frontier) on its own wasn&#8217;t enough to give us [...]]]></description>
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		<title>GOOGLE ADWORDS AND SEO</title>
		<link>http://marketinglion.co.uk/services?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-adwords-and-seo</link>
		<comments>http://marketinglion.co.uk/services#comments</comments>
		<pubDate>Wed, 13 Jul 2011 08:35:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Specific]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=61</guid>
		<description><![CDATA[Marketing Lion has met Google’s requirements on AdWords-specific knowledge and Account Management to reach a Google Certified Partner status. ]]></description>
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		<title>DRIVEN BY RESULTS</title>
		<link>http://marketinglion.co.uk/the-team?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=driven-by-results</link>
		<comments>http://marketinglion.co.uk/the-team#comments</comments>
		<pubDate>Wed, 13 Jul 2011 08:34:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Specific]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=58</guid>
		<description><![CDATA[We have one focus: deliver results to our clients!We understand business modeling and are data driven to measure impact of everything we implement. We want to share the pain and the gain of our clients. We therefore offer no-cure-no-pay models to align incentives. Read more about our frameworks.]]></description>
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		<title>FREE ANALYSIS</title>
		<link>http://marketinglion.co.uk/contact?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=free-analysis</link>
		<comments>http://marketinglion.co.uk/contact#comments</comments>
		<pubDate>Sun, 10 Jul 2011 13:37:09 +0000</pubDate>
		<dc:creator>nicole</dc:creator>
				<category><![CDATA[Specific]]></category>

		<guid isPermaLink="false">http://marketinglion.co.uk/?p=199</guid>
		<description><![CDATA[Sustained investment in marketing tools, industry leading as well as own developed tools, helps us identify the best and most effective approaches for clients. Learn what Marketing Lion and search marketing can do for you. Contact Us for a free preliminary analysis of your site.]]></description>
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